Boca Juniors made global headlines when, during the 2026 World Cup, a Peruvian supporter turned up in Boston wearing the historic No. 10 shirt that immortalized Diego Armando Maradona. The fan, attending Morocco's kickoff, instantly caught media and social‑media attention.

What happened in Boston?

The supporter, identified only by his passion, chose Boca's jersey as a tribute to two legends: Maradona and Lionel Messi. According to statements collected by Olé, he sees Boca as the biggest club in America and wearing the "10" connects him to football history. The scene was photographed just before the match began and quickly spread under the hashtag #BocaInBoston.

Why did this gesture resonate so strongly?

The moment coincided with an emotionally‑charged World Cup day, and the image of a Peruvian in Maradona's "10" outside Argentina reminded fans of the club's glorious past. Moreover, the iconic shirt appearing abroad highlighted Boca's universal appeal. Boca fans across the continent commented that the photo reinforced the idea that the team transcends borders.

What does this mean for Boca Juniors' image?

The viral clip boosts Boca's brand on the international stage, something the club values while leading the Liga Profesional Argentina. Currently, Boca Juniors is 1st in the league with 29 points (8 W‑5 D‑3 L) and a recent form of WWWWL, sitting 4 points clear of Union Santa Fe. This momentum aligns with a season where the side has scored 28 goals and conceded only 12, a +16 goal difference.

What’s next for the club?

After the last result, a 0‑1 loss to Racing Club on 2025‑12‑07, Boca aims to get back on a winning track. The recent exposure in Boston could translate into greater commercial interest and strengthen its overseas fan base. Meanwhile, the board and coaching staff continue working to maintain the league lead and prepare for upcoming international challenges.

The Peruvian fan’s story shows that Boca Juniors' legacy lives on in every corner of the globe, and that a single jersey can ignite passions as fierce as a classic at La Bombonera.